Summary: I purchased this because of the tourmaline-ionic technology. I found it to be no different from my old hair dryer. It did not dry my hair faster nor did it make my hair look any better. In addition, I found the unit to be extremely noisey.

Summary:
This dryer is great for thick & long hair, and the high heat setting makes quick work of it. I think the air flow settings are perfect. The dryer is also nice and light, and fits in a bathroom drawer easily, unlike some of the bulkier models out there